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Vivo to continue as lead sponsor for the Indian Premier ...

Move and win roundup: Week of August 3, 2024

Account managers could be ‘squeezed out’ of agencies, UK industry report warns
14 hours ago
Simon Gwynn

Account managers could be ‘squeezed out’ of agencies, UK industry report warns

“No one has really explained what the account management team does,” said one procurement lead.

Will virtual livestreamers replace humans in China?
14 hours ago
Jennifer Zhuang

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Originating in Japan, the virtual idol trend is spilling over to mainstream livestreaming sites like Douyin and Taobao Live.

Brand rivalries: Tiger Beer vs San Miguel
4 hours ago

Brand rivalries: Tiger Beer vs San Miguel

ASIA's TOP 1000 BRANDS: Two made-in-Asia brews battle for brand bragging rights. Garb yourself a cold one and watch our animated recap of their rivalry through the years.

Vivo to continue as lead sponsor for the Indian Premier League
14 hours ago
Campaign India Team

Vivo to continue as lead sponsor for the Indian ...

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Move and win roundup: Week of August 3, 2024
1 day ago
Staff Reporters

Move and win roundup: Week of August 3, 2024

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Hong Kong consumers' preferences mostly steady in an unsettled year
1 day ago
Carol Huang

Hong Kong consumers' preferences mostly steady in an unsettled year

ASIA's TOP 1000 BRANDS: Maxim's and Standard Chartered made the biggest moves in Hong Kong's top 100 brands, while social-media apps took on increasing importance.

Microsoft deal to buy TikTok in US would include ANZ and Canadian markets
1 day ago
Robert Sawatzky

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A 'quickly moving' deal aims to address security concerns from governments in these markets over user information and privacy.

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Results wrap: Here's how tech platforms and brands ...

Get the relevant lowdown on quarterly earnings quickly: Alphabet, Facebook, Amazon, Samsung, Mondelez, Singapore Airlines, Starbucks and Visa.

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4 hours ago
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Asia-Pacific Power List 2024: Anuj Sharma, Xiaomi ...

By using employees and customers as brand ambassadors, Sharma stretches his marketing budget as Xiaomi enters then dominates new categories, from hair trimmers to smart TVs.

Drop the ‘girl power’ shtick when marketing women’s sport
2 days ago
Rebecca Benson

Drop the ‘girl power’ shtick when marketing women’s ...

Now, more than ever, brands must help to normalise women’s sport.

云梯更科学的上网工具
4 days ago
Ad Nut

New Zealand turns the whole country into a game

You can't really 'Play NZ'. It's a clever new Tourism NZ campaign that packages the country's many charms in gaming tropes, complete with a gaming influencer doing a playthrough. And also a minotaur named Tim.

How Australia will make Facebook and Google pay publishers
4 days ago
Matthew Miller

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GitHub - ZhangHanDong/awesome-mac: This repo is a ...:翻译工具 科学上网 其它实用工具 远程协助 第三方应用市场APP Mac软件下载网站 编辑器 一种用于编辑纯文本文件的程序,建议使用免费开源的编辑器 Atom - GitHub推出的开源编辑器。 通用 relative-numbers - 显示相对行号。 trailing-spaces - 高亮多余的空格

How OnePlus' Nord became a breakout star despite lockdown
上网科学工具app 下载
Rahul Sachitanand

How OnePlus' Nord became a breakout star despite ...

By upending the rules of mobile handset marketing, the Chinese handset upstart hopes to continue its offbeat marketing success.

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4 days ago

TikTok ban in India gives rise to other apps

How other social media players are leveraging this as an opportunity to capture users’ attention.

Is your office serious about diversity? We want your input
Jul 24, 2024
Surekha Ragavan

Is your office serious about diversity? We want ...

Campaign Asia-Pacific and Kantar invite you to take our survey assessing how much companies in Asia have achieved in their pursuit of diversity, whether intersecting with gender, age, race, physical ability, or any other factor.

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Hong Kong consumers' preferences mostly steady in an unsettled year
1 day ago
Carol Huang

Hong Kong consumers' preferences mostly steady in ...

ASIA's TOP 1000 BRANDS: Maxim's and Standard Chartered made the biggest moves in Hong Kong's top 100 brands, while social-media apps took on increasing importance.

云梯更科学的上网工具
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Carol Huang

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ASIA's TOP 1000 BRANDS: Online emporium HKTVmall jumps into the top echelon of Hong Kongers' favourite locally based brands.

Technology is key for Hong Kong brands' evolution
1 day ago
Carol Huang

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ASIA's TOP 1000 BRANDS: If brands, especially those local ones, are trying to keep their existence, they may need to keep up with the trendy technology.

Hong Kong weathers a perfect storm
1 day ago
Nielsen

Hong Kong weathers a perfect storm

ASIA's TOP 1000 BRANDS: Amid protests, pandemic and pessimism, Nielsen explains how Hong Kong consumption has changed in recent months.

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Jun 29, 2024
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Power List 2024: Asia-Pacific's 50 most influential ...

Presenting the complete list of Asia-Pacific’s brand marketing standouts, as chosen by the editorial team at Campaign Asia-Pacific.

40 under 40 2024: Asia-Pacific's top rising talent
Nov 28, 2024
Robert Sawatzky

40 under 40 2024: Asia-Pacific's top rising talent

From data scientists to brand builders, creative minds to entrepreneurs, here is our marketing and communications standout class of young professionals for 2024.

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Sep 23, 2024
Staff Reporters

Presenting the 2024 Women to Watch

Get to know these 40 women who are shaping the industry from Australia to India with drive, energy and ideas that are inspiring more women to take the lead.

Full Asia-Pacific marketer Power List revealed
Dec 11, 2018
Robert Sawatzky

Full Asia-Pacific marketer Power List revealed

Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.

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Snapchat launches first global B2B campaign
5 hours ago
Simon Gwynn

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‘Meet the Snapchat’ generation runs in Australia, Canada and the US from today, followed by Europe and MENA later this month.

Nike celebrates the perseverance of sports and social unity
2 days ago
Campaign India Team

Nike celebrates the perseverance of sports and social unity

The short film by Wieden+Kennedy uses split screen segues and features a galaxy of Nike endorsers and everyday athletes to highlight the universality of sport and societal challenges.

Taiwan Mobile prepares for next stage with brand refresh
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Staff Reporters

Taiwan Mobile prepares for next stage with brand refresh

REBRANDING EXERCISES: Superunion upgraded the mobile carrier's logo and overall visual identity while introducing a new tagline. Read all about it and tell us what you think.

Coca-Cola takes poetic approach in post-Covid search for purpose
4 days ago
Emmet McGonagle

Coca-Cola takes poetic approach in post-Covid search for purpose

Created by 72andSunny Amsterdam, “Open like never before” stars George the Poet as he performs a piece calling on the public to look at the world in a different light.

Honey brand deploys smart hives to protect Aussie bees
Jul 28, 2024
Ad Nut

Honey brand deploys smart hives to protect Aussie bees

B Honey, working with Thinkerbell, created a solar-powered hive add-on that can detect a dangerous mite infestation and send an alert.

The Work

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For the past three years, we have provided a platform for the industry to promote and champion diversity and inclusion in APAC. Through the Women Leading Change event, the industry made good progress on gender diversity and highlighted other challenges we face in the region today. We are at a turning point, as the Black Lives Matter movement gains momentum around the world and pushes D&I up the corporate agenda. While we don't have a live event this year, it’s important to revisit our campaign for change. Throughout the next two months, we’ll bring you free expert talks, articles, opinion and lively debates on all the topics that matter, right here in the Diversity Hub. Plus, we'll be launching the 2024 Diversity Survey so please get involved.

Lifetime Value Creator, LOTTE

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Xaxis: Delivering Outcome-driven Content

Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

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APAC Network Agency of the Year Awards 2024
Dec 1, 2024
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Australia/New Zealand Agency of the Year Awards 2024
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Greater China Agency of the Year Awards 2024
Dec 1, 2024
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2 Why Burberry’s problems should scare all luxury brands

Dear client: Thank you for cancelling our work

3 Dear client: Thank you for cancelling our work

Australians turn their back on high-end brands and embrace social media, vitamins and deliveries

4 Australia's top 100 brands: Consumers turn backs on high-end brands

'Great brands always provide hope': HSBC on the imperative behind its new HK brand campaign

5 HSBC finds a new symbol in its hexagon

Power List 2024: Asia-Pacific's 50 most influential and purposeful marketers

6 科学上网是神马 · A Fantasy Ninja:2021-2-9 · 如果你确实不需要「科学上网」,那其实这篇文章对你就没什么用了。实在抱歉x2… How 本来打算在这里写一下如何来「科学上网」,不过发现这是一个很大的 topic,所众还是单独写一篇文来解释吧。戳 这里 感觉这篇完了也没有啥干货,真是抱歉 orz…

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7 Coca-Cola is 'exiting some zombie brands'

Omnicom Q2 organic revenue plunges 23%

8 Omnicom Q2 organic revenue plunges 23%

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9 Women to Watch 2024 opens for entries

When will we stop obsessing about cancelling ‘cancel culture’?

10 When will we stop obsessing about cancelling ‘cancel culture’?

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